MarTech Talks #4

00:00 - 1:45 - Introduction
1:46 - 4:38 - Importance of Digital Transformation
4:39 - 8:54 - How to use Technology to face uncertainty
8:55 - 12:41 - Building the Future
12:42 - 24:39 - MarTech Stack from Microsoft Portugal + MarTech Strategy
24:40 - Account-Based Marketing

Digital Transformation at MarTech with Microsoft
1. Introduction to Digital Transformation and MarTech: Microsoft sees digital transformation as essential for organizational success, even after the pandemic. The technology allows flexible work and the adaptation of companies to new market realities.
2. Challenges and Benefits of Digital Transformation: Patrícia Mestre highlights that crises, such as the pandemic and the energy crisis, accelerated digital adoption. This transformation makes companies agile and sustainable, helping to face economic uncertainties, especially in the case of SMEs.
3. Technology at the Customer's Service: Tools like CRM and marketing automation are fundamental to a customer-centric approach. The Microsoft offers affordable solutions for businesses of various sizes, enabling the creation of customized strategies that increase efficiency and improve customer relationships.
4. Data-Based Marketing and ABM (Account-Based Marketing): Current marketing focuses on data and a personalized approach, where interaction with specific customers is prioritized. Patrícia highlights that strategies such as ABM allow companies to be assertive more by aligning marketing and sales Metas with customer needs.
5. Future Trends in MarTech: Topics such as artificial intelligence, the Metaverse and sustainability are highlighted as areas for expansion. Personalization and the use of data will continue to evolve, shaping the future of marketing and the way you interact with customers.
6. Marketing Tools and Strategies: Microsoft and other companies in the industry promote the use of technological solutions that include data analytics and automation. These tools allow you to create personalized experiences and improve the effectiveness of campaigns.
7. Conclusion: The episode concludes with Patrícia's view on the importance of empowering companies and employees with digitAI tools to face future challenges and ensure sustainable growth.

00:00:00 [Music] welcome to MarTech Talks, the Liminal podcast that features interviews with business leaders who are at the forefront of digital transformation of Marketing and sales departments so that your business can grow in this New Technological Era as a specialist in MarTech, Liminal is committed to improving the Marketing and sales results of several companies, ensuring the conditions for success.
00:00:31 of business in the New Digital Era with the liminal you will have access to experts who will analyze the design and implementation of Marketing and sales strategies and operations, all supported by tAI technological systems such as CRM digital business marketing automation and analytics with the liminal [Music] Hello and welcome to the fourth Edition of MarTech with a notable career in business
00:01:05 world-class technological technologies as out system our guest today directs The marketing destinations of Microsoft of Portugal Since last year Patrícia Mestre very welcome to MarTech Talks thank you for the invitation thank you very much for your presence we are counting down to the fifth edition of building the future one of the main digital transformation event in Portugal registrations Still open enjoy this
00:01:39 a unique moment that also marks the beginning of the year ah technological Business in Portugal very important this moment that we live in is a moment in which it is above all and the future increasingly more that is, follow technologies and not just digitAI or mixing the digital with the physical we will discuss
00:02:12 digital transformation we think it is more more relevant than ever, the pandemic and everything happens that we are living in reality now it is bringing challenges to all organizations from the needs of employees to the management of supply chains everything that is happening also in Retail so this all poses challenges but we are also that the corruptions will like the pandemic the whole crisis
00:02:36 energetics everything that is happening now has always been a catalyst for a trans for business transformation, right and therefore we continue to believe here at Microsoft it makes sense to talk about digital transformation and that digital transformation is important for us to continue to bring innovative efficient organizations more and therefore here the question is no longer always important or not but when it is not we go there it is not us
00:03:02 we owe the benefits and we live here in the market that it is important to talk about this to improve so that we can help accelerate the growth of the company so that we always have a job we always talk about work as you were talking about flexible remote hybrid empowering workers terms of security always security always I think it is a very important topic and I think that in everything we are doing we have we are touching on this topic a lot
00:03:30 sustainability I think digital transformation is worth it Still is in fact a channel or catalyst at this moment also of sustainability and therefore the more possible for us Still makes sense and besides the important term more is not even digital It is in fact transformation was all your intervention now without a doubt it is true it is true and and when we talk about digital it is complementary to human it is not complementary to technology so the transformation
00:04:05 obviously in digital but also through all the processes that the transformation that impacts the business model This is ends up being a mindset of agility that companies, whether they are startups or already mature companies, have to vote and to guarantee this this future of the business is not all economics this edition of the biography has a theme that Still the return of the car theory is not and in fact we enter this year of 23 Ah
00:04:39 I can pandemic as a population exacerbated threat of economic recession for an SME is that now they are starting a year like this with strong uncertainties with severe risks What can we do as an SME or how can I look at technologies to face these circumstances and project the success of your business?
00:05:12 I think it clearly applies to an SME like any other, a company of another size, that is, and it is very interesting that SMEs, even a long time ago, we were talking about violence and it is not about this human capacity and therefore I very much see SMEs as having a very very important content for the competitiveness of the country's economic recovery, particularly also because of this resilience and capacity, SMEs are not always there.
00:05:40 What would I say could be this transformative situation also digitally and obviously making this contribution to more becoming efficient all the technological resources available the Microsoft in this case is obviously also has offers you have to talk about them quickly just say in fact launched as this is the first offer
00:06:10 independent only for SMEs so there are technologies that they can use and that are very more specific and that can help so I would say in short that this reference of transformation also applies to Innovation and a while ago we were talking about the Chaos comic strip but I would say that also the theme of building the future we know that we are consistent with everything
00:06:36 that we do combat the aSAS is not has consequences and that we could help with Innovation sAIr this time 100% so a PM can obviously use and should use technology and innovation to try this challenging time let's call it the purpose of the covid of the pandemic there was in fact cabbage was the great accelerator of a series of changes many technological devation
00:07:07 indisputable essential and many also in Christ respect are in Human Resources the teletra works etc etc some of the SAS changes what I notice is that there appears to be some reversal the issue of the remote regime was the hybrid working or everyone returning to the office is one of the obvious more do you feel that on the technology side there will also be some regression After this period of separation or not
00:07:35 I see companies so often and come back there is some context I see I see a very very intelligent adaptation which is I'm going to try to make the best of the best that this pandemic has brought in fact to make it more flexible and bring in this hybrid work but at the same time I think people are still eager to get back in touch but I also recognize that there is a bubble, you know, I'm in a good place and that all organizations actually work like this
00:08:03 I recognize that there is something to do with an adaptation of companies to this new world, it is not for the pandemic and But above all it recognizes that those who are employees who found it very interesting.
00:08:34 it brought us this way but it is the capacity of technology to make us flexible more we can have hybrid remote work not making us Of course the universe but it is good I recognize that it is a bubble of leadership and decisions Without a doubt it has a dimension a scale that are pressing for me more of 60,000 participants a thousand speakers in short topics ranging from Health to security culture Artificial Intelligence but
00:09:07 thinking about the audience that listens to us, especially marketing managers, business leaders in the sales area, what can they take away from this event?
00:09:40 than what today's marketing is not In other words, will having in fact is someone who thinks about business is someone who thinks about technology bituven at the moment in digital marketing a lot more have digital I'm not going to say just exclusively I want to say but but almost and a lot of business and therefore I would say that for the marketterb of the day and Beto is also in reality it makes a lot of sense to be aware of what's going on from a technology point of view and that will pass or already or will pass
00:10:08 for Market for our technological death and you heard it from around the corner hah and therefore it is important to understand the trends and how this will impacts not only audibles also the business therefore understanding the business nowadays the sea has business is not sitting there next to the therefore with the business decisions and with the sales that they have share therefore the lack of a better word in Portuguese is
00:10:40 build Fighting costume I'm really happy with the sample of Inspiration Technology that we're going to try to bring to build this. What's worth it here for the markets, trying to address the issues that you had raised, so technology, as I said, everything that has to do with availability and analyzing, therefore, everything that has to do with ways of interacting with our target, whether through or through how, is super important for the strategy.
00:11:13 is that we can quickly disseminate information in access to information, no, we also have to go to very interesting teams. What we're going to talk about is not Beat byte, but it's almost the trends Meta versus how we're going to collaborate and how we're already going, so it's not happening at the moment, there are in fact interesting brands that already have these connected virtuAI worlds
00:11:38 Adidas, for example, who is also our guest, is here now and also will to be presented here with the resident artificial intelligence so how can we use the knowledge we have to better impact our audience sustainability clearly and how does technology help there with everything that is also Experience therefore not only from the point of view of CRM but even from the point of view of how we can improve the experience that
00:12:02 we did and I was really impressed that it's very interesting to talk about this, we even have an international guest from Microsoft who explains to us will how the game is influencing what will happens, the companies already come, so typically the trends come out in the game and or come out in the games in the virtual will and then we have the companies using this, that's no longer the case. the following So let's explain what will is, what will sAIr is and what it is
00:12:27 which we're going to use too So I think it's very interesting I'm going to ask, thank you Frontier Meta they're already there, no, they're not and the truth is that we at sea, the last 20 years have been a mad race to keep us up to date, not only in terms of the evolution of the discipline itself, more, in short, the academic expedition represents, but that's especially in terms of what technological evolution has
00:12:59 also impacted the evolution of marketing Ah and and leave we are permanently and we are faced with giant challenges ah having to sAIr from lack of knowledge and total ignorance to at least about the new frontiers of technology I say ah to at least know what we don't know and this is an opportunity we are aware of what we know very important that an event like it Still remains It can bring any business leader, especially there is marketing that
00:13:28 has been in the areas more impacted As I said, let me give you an interesting percentage that was to be
00:14:01 if ways emerge is that I can get there and so imagine now we will be clearly above 20 it is very it is very interesting to see how the international technology of Portuguese SAS and Spanish technologies that produce technology for the marketing and sales area and in Portugal there are more of 120 therefore incredible This is increasingly more concerns above all the strategy increasingly more and
00:14:48 not only are we going to have this or that you Because we need to solve this or that problem quickly, in a less thought-out way, even technology from the Microsoft of the award-winning more and the way it combines multiple Technologies to allow an improvement in the customer experience, but also because of the communication piece itself, which is very interesting, it can explain strategic thoughts and principles of the organization in a single visual
00:15:15 which will then guide all decisions regarding marketing technologies my curiosity concerns Microsoft martextec in Portugal how did they finally design a strategy or is a strategy designed for martextec how has it been important as well as the business in Portugal Look at me trying to go through some companies so where in fact we had to think and we had to work here
00:15:40 [Music] in the marketing options I would say that we are very aligned little is done and aligned I mean from a theoretical point of view coiSAS the technologies we chose are very interesting and therefore what we have here we have RM is the basis of everything our CRM is the basis of everything with more it could obviously be in all companies so focusing on the customer the customer is what is
00:16:07 what counts of that I would say it's the client it's me I King and the content that we deliver to obviously generate us finAI and we work side by side and we understand what they are doing is rAInha so here we have the king rAInha working together so I regret everything that happens is the symbol and therefore everything that we all the marketing that we have obviously has to be aligned and therefore it has to referencing has to start there
00:16:33 everything that is e-mAIl tools in this case marqueto is already supposed to be a But in this case Marquete works super well and helps us a lot to create these sinAI and distinguishing moments that give us the finAI for the sales teams to work on everything that has to do with I'm going to do something here Highlight that I think it's also worth highlighting some others everything that has to do with manners to optimize the way we engage, as Pt Br would say here, right?
00:17:04 but to work with our clients on our projects, in the case of the group, for example, we have used which clearly helps us to understand and optimize all the tools that we who optimize contacts have with our clients, we have many many tools in Power that help us a lot to read the trends, read what is going on and therefore I think there is a right between
00:17:34 single software as we call it CRM among the various finAI that we are trying to create with Marquês with the group with others with sAImico with other tools and ending up with a general analysis of the data helps a lot to analyze understand the trends read what is going on adjust quickly get back to working together so I think that monitoring a little bit when we talk about marketing operations
00:18:04 between us I really want to bring the Topics here too because I think that obviously doing it is important but interpreting understanding what works and what doesn't work is so more important so that we can and scale what is working well quickly change what isn't I think that agility is often used in software development in Marketing is essential
00:18:30 much of what we do Martin operations and our vision is known to a large extent that you just said martec's strategy has to have at its base the three pillars of CRM automation Business synthetics and then build everything else that is necessary eh on top, many times the companies SAS start eh I would say whore or by fireworks a person the truth the center-boyfriend and has information about the customer who he is and
00:19:03 defines the future of our business without a doubt so what we did is this is from CRM, automation of this intelligence for everything else, namely for business strategy and another interesting thing is that at the moment I see a lot of graphs there are a lot of graphs in tomato and sales are always back to back and that Because you talk about leaders and they talk about leaders and therefore the CRM It is in fact the platform of understanding between
00:19:28 the sea has the sales and therefore if everything you did is not in the CRM it is not worth it, so I think that passing by becomes one for another, in fact, they speak language, in the CRMi they speak without a pipeline, there are Away opportunities they also speak read.
00:20:00 any SME company that wants to think about its marketing and technology strategy for this year, basically where to start is not because we talk about the step of Microsoft Anyway, this Colossus but look at a technique that you just wrote about was only accessible to large companies how can I giants But it's interesting that I'm sorry even interrupted but but that's exactly what these companies are for example if
:20:32 you can keep the tip here, are there forms of monetization or are there payment plans according to the type of invoicing, for example, if it's a certain small amount, if it's in principle and according to financing, there are even Price Still plans adapted, my belt is free. In other words, at the moment there are a series of very interesting offers on the market adapted to everyone ah, free CRMs so
00:21:03 Still obviously difficult but I would start there so CRM more possible I think it's the first one it's the basis as Pilar says then obviously different automation Or adjusted and even a while ago in automation there are auto solutions more manuAI obviously but that we can create and that are but obviously having an orchestrated solution to reach our client is essential I think
00:21:36 for the PMs there is also this one among which also goes through a lot of planning effort more itself but which works beautifully and which follows the same principles of a company mAIor as I say as I said a while ago obviously in Microsoft we have a large stack here obviously How to adjust the size that it has but has been through small companies more I would say that the dry similar obviously adjusted up to the base data up to or business type but
00:22:07 it is, but without a doubt, and talking about Starbucks' offering is in fact one of the technologies that more we work on precisely and from other brands that we seek to have a relatively independent position here from those of technology makers and knowing precisely the experience with which you have just reported, but the main message is that technologies have to go and to and and and especially the companies in
00:22:38 Portugal in which Still in this territory is all very well barn isn't it Still Still is all to do this too dependent on High profit from Excel out there Ah there are more than RP the more than barely had more than the Website and this is decisive for the future of the organizations and is the the the the least the least that if you can ask for what we just said here and we didn't even say Still of SEO or SM which means that if
00:23:04 Maybe we'll get into another one but I would say that a marketing strategy must always be focused on the customer understanding the customer so today there is very interesting and I hope we come to talk about marketing but it is very interesting that we were obviously going to an art like a funnel is not every time more which is let's put the mAIor number of people and clearly some get here embAIxo and nowadays with so much technology that there is and access
00:23:30 free, it's not the son, it's clearly inverted, which is we know who we want to reach at this moment, even possible to know without much effort who is the business manager of that company we want to reach, LinkedIn doesn't exist, obviously, and therefore it's the opposite, the cold is inverted, it's almost like a pyramid at this moment, I want to get there, so what is this person What is different, right, what is the pain that I
I can help, right?
00:24:19 principal criticisms and the coiSAS that more costs me in our activity is this industry of passwords that are always associated and we are using many Noé comes so often to sell books speakers Anyway, finally from a marketing professional for those who know us your profile that has 20 especially um wm strategy and that all worked
00:24:57 in business server software as is obvious from martem it is a tithe it is a more a base World some colleagues in the sector don't even speak well Smart anymore but Experience How much is true but next good I am I am bay assistant I have it here obviously but I think it is the future isn't it In other words, ABM is a strategy and let's get started, right, it is a marketing strategy that is very very very specific oriented that serves to optimize the approach that
00:25:41 we have specific clients so more once the funnel was thought of, let's go for everyone, it's easy to think about, for example, on television, let's not do an ad, for example, we know who will is going to see, but then we don't even know who is the right person, but clearly some cAIr there, obviously in fact it's the opposite, we know who we want to play with, we know exactly the people we want to reach and we're going to study
00:26:04 so we didn't waste resources, let's say, I'm going to use exactly the right resources for that person who is going through a difficulty, from a Human Resources point of view, or that I'm going to orchestrate a strategy just for that one, just for those people, for those people with a recurrence and Studies, we have studies, really, this is a science, I give up on Rocket Scient, but this is it.
00:26:31 Rocket Science that after 25 days typically at the moment in actions we already have results and therefore this is the part of the client that we want to get there and orchestrate here but not even small events everything that marketing can help obviously to reach that person with content said he was rAInha isn't he or would he be the king Well anyway it is part of the reign to state here because I think we are talking until it is obviously
00:27:02 it's Pilar but it's all fed with content, so everything that's quality content with relevance to the audience when personalized more is better, the big one I would say that AB's biggest challenge is that very tender line between you, personalized and personalized more is If I receive an e-mAIl that I see that it's for me who has my pain obviously I'm going to react differently What's the line even between being more
00:27:28 possible personality and scale at a certain time we can't personalize everything for everyone because they're also not callable but Uh but but in fact I've seen that this type of approach has an infinitely higher success rate than a mass brand approach we have to go there for everyone and that some habit cAIr is the evolution of Business marketing I would say the liberation of sub Business marketing from dependence on books Without
00:28:00 without a doubt, the liberation is how many leaders you have, in fact, many of the graphs that I have seen are currently viewing again Here it is from the sea, there are many desires, it is marketing to say, but I gave 500 l and he is fine, but sometimes none were each time more an ally in solving the customer's challenges regardless of whether they are Challenges that have to do with the transaction we want to make with the product or service we want to sell
00:28:36 these are challenges of our segments of our segments of our SAS persions is not and therefore this positioning as a publichen a writer almost journalist and reporter who addresses these problems in this society which is the target market and which delivers the articles in the format and at the time that are relevant is not and that is why Without a doubt CRM automation intelligence we have already established is decisive of course
00:29:09 also to execute this type of countbAI smarting ah specific platform approaches we in fact need these platforms for listening they exist regardless of whether or not they are aided by tools I think the tools help optimize the approach these tools have I think the essential thing they have is something they call understand and I don't really know how
00:29:48 is that it's introducing but it's the intention it's not the intention to buy I would say but it's not just the word intention with we know it in Portuguese they help these tools Wait a minute now only in this Slender This is everything it's Big Brother at the moment with everything that with the nosSAS shares given through the achievements and finally I can know the people located in the United States who are researching these that the
00:30:20 Words by the way is exactly what you do and visiting these articles obviously helps if we know the canaries we have to go after these people who are in the United States fishing that the bus and these tools actually help to show them specific ads just with what you write them down well this is scary saying it out loud but but it's true and therefore this is what it does eh and particularly I know that in Europe we are a bit more
00:30:45 restricted with with rgpd but outside of Portugal Canada Australia and little more it is relatively simple we do this type of approach so I would say that these Faction tools are great and very optimized for this type of profile and to understand what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is what is it? mAIor
00:31:11 intention to buy will be the first priority but I would say that perhaps it exists regardless of terms now it is a spectacular optimization is not for everyone and they nowadays these empreSAS are diversified guys for example the ends like this a solution in which it showed the signature according to the person to whom you sent the e-mAIl and automatically, that is, imagine if you are sending it to a siafão appeared tumbana saying
00:31:44 webinar for the mouth and sign up here but sent to ready, that is, later obviously they are arriving more and more more ahead all based on what I understand more once in the intention these these tools use the intention as color Business and then sell in various ways namely advertising dthese empreSAS but having these services in which they change Ivan's signature ready
00:32:15 call and say inclines and see who are the people we are looking for anyway This is a big brother and it helps a lot to personalize but we can clearly make it clear who are the people we should typically go after who are the connections we have there understand what people have been posting or commenting and understand in fact waiting they have this concern have this within the people more now I'm
00:32:40 talking about free work now they're talking about the approach eh using these references is not keeping a constant top of mind trying obviously and and this for me is also not just for me anyway it's considered when you don't need the tools just to make it I just want to democratize or make This more accessible and not just thinking OK now it's necessary what is the place the good old job well done
00:33:08 [Music] they decide to work together, look, it's true, I'm going here to give you a reaction, that's exactly it, several things that for me are the answer so that when I graduated I was studying for years, eh, no one wanted Business turbos, anyway, the favorite brands of coca-cola are not very more are very more coiSAS very more cute Without a doubt it is true, what you just wrote makes the sea very interesting in my case, more
00:33:50 working properly in my case really big consumption is working backwards is working backwards is getting into the customer's head and understanding Wait, what is it that what you need right now isn't it and then work backwards and understand how I'm going to get it and that this makes sense to you doesn't it and that one to many approach I think this works doesn't it?
00:34:20 I understand that there is particularly here in Europe anyway none of this by the way now everything that I wrote has a lot of limitations for Europe it's not that people have to have consent for everything so but eventually as consent without guilt all of this is also available and it's fascinating it's fascinating to work with a lot of more than just Ready Look, I'm going to do the event, not the opposite The event has an intention and
00:34:47 kills in sales working together we just have to do everything that is fairs that move Of course those accounts won't be there in fact we want to achieve a little bit on this topic we are right at the end of our conversation but they want to exist a little bit on this topic liberation and for those who already use marketing automation the comparison will be this is easy
00:35:20 we understand the benefits of scoring mechanisms for those who have a CRM automation platform that already allows us to do what is the score accumulation of points that any contact on the other side will obtain through interactions with our canAI where media mainly Website alma marketing etc see a page that receives five points a proposal request page receives 50 points and so there is an accumulation of points that allow us to infer intention behavior
00:35:50 Okay When we talk about platforms other than these, like ah, we have the base Zoom info and we talk about what you understand, we're going to look for these same sinAI, but ah, it's true, it's true, everyone, clarification that it's online that allows ah to give this information, so it's really valuable for those who make sales.
00:36:26 very important for them I have seen particularly in Microsoft Look, it has been a cool cushion that I really knew here and we have to say this we work together And they don't like to say them and we all look at our SAS leas and say Wait a minute this Malta has made an e-book about this Let's talk about this isn't it now and therefore they themselves also Malta who have Oh no
00:36:54 customers I really like realizing that more is high or because I had to do this that so it's just to say that I think it's not just us or or Smart go it's everyone There's probably interaction conclusions great at understanding who has the high more score who has more activity basically if we don't want to talk about scores so we can prioritize in our contact list I'll start with those who have more
00:37:20 intention because she obviously has more activity a successful woman in the world of technology and here nationalAI doing marketing driving the expansion of many companies we've already talked about anyway what would be the summary of your career so far the notable challenges more what are you proud of more what can you share with us about I have I was lucky to start here
00:37:59 at Microsoft I'm here closing the cycle, right, and here I just want to highlight the fact that I had the opportunity to do several functions, so it opened my horizons a little bit, obviously I started but ended up doing sales, so it was a quota to manage partners, and therefore I want to highlight that from the beginning, there's always been this Mars dichotomy in sales and trying to get through there to carry the quota and it obviously gave me
00:38:27 we were talking about not speaking the same language, right, it was really important, I hope we have close ones because at the time there were no opportunities here, Martinha, I wanted to go back to marketing and autistic people, hey, he went to Letícia, we are employed and now there are, oh my God, thousands and I've already left there, with already thousands, he really recognized this, this experience in Marketing and sales, and he realized very early on that they have a very good marketing machine and they have
00:38:58 a Sia obviously who looks a lot at marketing also as a Partner here in sales and it was an incredible challenge because we are going to expand it was an incredible expansion I started as responsible for benelux and Portugal which was the mature offices and suddenly I was responsible, it wasn't all of a sudden it was four years but I was responsible for the World which was everything except the United States and so we went to Open an office and that's how we went
00:39:25 Opening an office in the Middle East I worked with Australia I worked with partners in Brazil and so it was an incredible experience After Still I went for walks it was also funny because if you noticed now here's the tip, you also noticed of course one way to rest is with partners and so let's go and create marketing and work with them the company became so big that my focus became more tiny so
00:39:51 deciding for a bank to help a mine I would say that it was very interesting Wide that I had here was using all this technological connection to how are we going to digitize a bank at the time of the bank, well, there was no application and therefore training employees was also very interesting I went back to training on my Switch Spot which are these these companies SAS btb see you first
00:40:15 smart has a lot of Alert my role was only when and then I spoke with some property saying we saw it working we saw customers who never responded to us we took an ABM approach And we closed the deal so it was good Still I stayed loyal [Music] [Music] fabulous this year with Where do we do this entire sample of Microsoft in Portugal I can say that will is Epic
00:41:42 because in fact we have we have here a set of Pillars In the quAI we are positioning undertake promote Innovate grow and therefore repair I don't know if you noticed that with this I just said epic and with a series of projects also there but always from a perspective of training in a perspective of training in other words capacity for usSAS people to be Prepared For everything that was there to make them grow in the bar also with the
00:42:11 our partners I would say that [Music] Epic summarizes this a little bit and in Billy from features he also leaves here the way in which we are going to launch many of these coiSAS as well and look it's A very funny Challenge to help I would say it's how we have to use technology innovation to leave us from this context thank you very much for this conversation it was
00:42:40 great and on the 25th and 26th of January for the first time of the free online session guarantee your presence embryography dot PT and this was the fourth Edition of martex is the first Portuguese company specialized in strategic consultancy and operations martec we have been able to improve the Marketing and sales performance of several brands through marketing technologies ah machine and technology strategies such as CRM automation of them and in these marketing
00:43:13 we will continue to bring interviews with those who are at the forefront of digital transformation in the marketing and sales department so that your business can grow in this New Era, thank you very much [Music]