WATCH TALK

The Theme

The AI ​​landscape in Portugal: rapid evolution, persistent challenges

In 2023, only 8% of companies used Artificial Intelligence. Today, according to a study by AWS and Strand Partners, 41% are already using the technology and reporting average increases of 30% in business volume. Despite the leap, few have a global AI strategy. majority faces a lack of internal skills, difficulty in attracting talent, high start-up costs and uncertainty about the return. To discuss the role of AI and GPT-5 in the strategy and day-to-day life of a CEO, we rely on the vision of Manuel Dias.

The importance of AI and GPT-5 for business

How can AI and GPT-5 stop being just an experimental tool and become a strategic pillar to generate value, innovation and competitive differentiation in companies Portuguese.

From experimentation to global strategy

How to transform the occasional adoption of AI into structured initiatives, with measurable returns, overcoming the lack of internal skills and the difficulty in attracting specialized talent.

Skills for the AI ​​era

What the literacies and capabilities that leaders and teams must develop to fully harness the potential of generative and analytical AI, without losing sight of the human element in strategic decisions.

THE GUEST
MarTech Talks, Liminal, podcast, marketing podcast, marketing, Amplemarket, Micael Oliveira, MarTech, digital transformation, marketing technologies, AI, artificial intelligence in sales, sales B2B, B2B, artificial intelligence

Manuel Dias

Microsoft National Technology Officer

MarTech Talks, Liminal, podcast, marketing podcast, marketing, Amplemarket, Micael Oliveira, MarTech, digital transformation, marketing technologies, AI, artificial intelligence in sales, sales B2B, B2B, artificial intelligence

Manuel is the National Technology Officer of Microsoft Portugal, where he is responsible for defining Microsoft's technological and innovation strategy for Portugal. He is also a Guest Professor at NOVA Information Management School (NOVA IMS), where he teaches Data Science and Analytics. Still is Founder of the Portuguese Data Science Association (DSPA) and the Portuguese Business Intelligence Association (APBI). He is one of the relevant mAI voices on the topic of AI on the national scene.