How artificial intelligence is changing CRM, sales, marketing and customer service
Artificial intelligence is no longer limited to writing emails or generating content. In CRM, it is becoming a layer of intelligence that can analyse customer data, summarise interactions, predict outcomes, recommend next actions and automate parts of the customer journey.
This eBook explains how leading platforms are applying AI across sales, marketing, service and prospecting, and what companies should assess before adopting these capabilities.
In this eBook, you will discover:
- What AI in CRM really means, from generative AI to predictive models and autonomous agents;
- How Zoho, HubSpot, Salesforce, Microsoft Dynamics 365 and Amplemarket apply AI in different ways;
- Which capabilities support sales, marketing, customer service, forecasting, data quality and prospecting;
- How to assess platform fit, operational readiness, risks and implementation priorities.
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