PODCAST - 14 JAN 2025 - 10AM
MarTech Talks #8
Marketing Trends 2025
Watch the eighth episode of MarTech Talks, where we will talk to Ricardo Mena about marketing trends for 2025.
Ricardo Mena
Guest | Coordinating Professor of IPAM
The future of marketing is transforming at an impressive rate, with changes that promise to redefine the way companies connect with customers. But who will be the major drivers of this transformation? What strategies will dominate in 2025? In more recent episode of MarTech Talks, we explore the emerging trends that will shape the market and how companies can prepare to lead in this new era. Don't miss this conversation full of insights and inspiration for what's to come!
How AI is revolutionizing personalization, content creation and data analysis.
How to create genuine connections in a world saturated with information.
How to use technology to make more campaigns efficient and impactful.
Ricardo Mena was director of IPAM Porto, a large Marketing teaching institution in Portugal, a place where Still occupies a very important place. With a PhD in Communication and Advertising from the University of Vigo, Ricardo is the author of two books: "Branding - Back to Basics" and "Health Care Marketing". He founded a reputable agency, specialized in Branding and Strategy, which has collaborated with brands such as AXA Seguros, Porto Editora, Teixeira Duarte or Salvador Caetano.
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