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The Theme

Artificial Intelligence in Sales

It took more 5,000 years to go from the invention of writing to the invention of the printing press, 500 years to go from the printing press to the invention of emAIl, but only 30 years to invent a bot that reads our emAIls, responds for us, in our tone and schedules meetings for us, without us having to do anything. Created by Portuguese hands, SAS, but based in S. Francisco, the Amplemarket is one of the technologies that does exactly this and a lot of more. In this episode of MarTech Talks discover how Artificial Intelligence will impact Sales in the future.

How to use AI in Sales

Discover how to make Artificial Intelligence your best salesperson.

The new role of the Commercial

SAIba what is the role of a salesperson in this new context and what new skills you should learn.

The Future of Sales

Discover what the future of Sales will be like and how Artificial Intelligence will be part of it.

THE GUEST
MarTech Talks, Liminal, podcast, marketing podcast, marketing, Amplemarket, Micael Oliveira, MarTech, digital transformation, marketing technologies, AI, artificial intelligence in sales, sales B2B, B2B, artificial intelligence

Micael Oliveira

Founder, Growth & Revenue of Amplemarket

MarTech Talks, Liminal, podcast, marketing podcast, marketing, Amplemarket, Micael Oliveira, MarTech, digital transformation, marketing technologies, AI, artificial intelligence in sales, sales B2B, B2B, artificial intelligence

With a PhD in Physics from Instituto Superior Técnico, Micael Oliveira is an entrepreneur linked to several projects related to technology and, in 2018, he became one of the founders of Amplemarket, one of the promising more platforms for Sales Automation based on Artificial Intelligence. Amplemarket leverages the power of machine learning algorithms to help companies identify potential customers, engage with them at the right time, with the right content, to generate sales.

THE EPISODE

Episode Transcript

Disclaimer: This transcription was AI-powered, thanks to YTscribe, and has not been edited for content.


00:00 - 2:40 - Introduction
02:41 - 06:52 - Increased business volume with the adoption of Artificial Intelligence
06:53 - 10:54 - Customer Experience
10:55 - 22:51 - Role of Commercial today
22:52 - 31:54 - Amplamarket: Marketing and Sales as a whole
31:55 - 41:59 - Amplemarket's view of the CRM
42:00 - Amplemarket and Generative AI


The Impact of Artificial Intelligence on the Future of Sales
1. Rapid Evolution of AI in Sales: Miguel Oliveira explains that AI has rapidly transformed the sales sector, allowing companies to automate interactions, qualify leads and identify opportunities effectively. Technology is seen as an extension of the salesperson, increasing their ability to reach customers and optimize the sales approach.
2. AI as a Productivity Enhancer: The Amplemarket stands out for using AI to optimize the productivity of traders. Miguel mentions that, by automating routine tasks, it is possible to free up up to 10 hours a week for each employee, allowing them to focus on activities of strategic value, such as analysis and interaction with customers.
3. Personalization at Scale: AI enables a level of personalization at scale, using data to adapt communications to each customer's specific context. Miguel gives an example of how the platform can generate empathetic and customized responses, increasing the relevance of interactions and customer satisfaction.
4. Data Analysis and Monitoring: Miguel highlights that AI also makes it possible to monitor important data in real time, such as job changes and updates on customers' social networks. This information allows traders to approach customers at the right time, maximizing opportunities.
5. The Importance of an Integrated Strategy: Miguel discusses the importance of having an integrated strategy with CRM and other centrAI tools, instead of isolated tools that do not connect. He emphasizes that the success of MarTech depends on a centralized strategy adapted to the company's operations.
6. Preparing for the Future: The episode ends with a look at the future of B2B sales, where AI will continue to be a key support for personalization and efficiency, allowing salespeople to focus on relationship building and strategic consulting.


00:00:00 [Music] welcome to Market Dogs, the liminal podcast that features interviews with business leaders who are at the forefront of digital transformation of Marketing and sales departments so that your business can also grow in this New Technological Era as a martec specialist, liminal has a life of being able to improve the Marketing and sales results of several companies ensuring the conditions for success
00:00:31 of business in the New Digital Era with the injunction you will have access to experts who will analyze the design and implementation of Marketing and sales strategies and operations, all supported by technological systems tAI such as CRM automation and analytics of digital business marketing with the injunction [Music] Hello, welcome to martex, it took more of 5,000 years to go from the invention of writing to invention of
00:01:06 Press with Gutemberg around 500 years to go from the Press to the invention of the e-mAIl but only 30 perhaps out of so many from the invention of the e-mAIl the invention of a bot Clear for us responds for us we are you schedules meetings for us I know we had to do nothing good created by Portuguese hands but already in San Francisco platforms one of the technologies that do Exactly this and very much more
00:01:34 especially in the field of sales automation in this episode of the toxic brand we have with us brand founder confounder Michael Oliveira Miguel, very welcome, it's a pleasure with us, a doctorate in physics from the Instituto Superior Técnica in which they finally had notes, and finally, he was already in charge of several entrepreneurship projects, exchanged messages with Elenice, as a fantastic curiosity, we made time
00:02:10 we will talk about more ahead and here it is in 2018, one of the promising environmental sales automation platforms more was born, a brand that takes advantage of the power of algorithms, a simulator to help companies sell more, identify better customers, interact with them at the right time with the right content without interrupting, and in addition to this Ampla mission, we will talk mainly about this topic such as intelligence artificial can leave business to
00:02:35 growing and selling more ah with the help of Miguel a very recent study by Dama 15 that empreSAS that in recent years has been coming to Altar artificial intelligence has achieved increases in its business volumes of around 10% the value interesting promising what seems to explain this and how can we make Artificial Intelligence our best seller great question Great question
00:03:06 and the way I understood about it or how We also think about it here, don't we? We think a lot about common Artificial Intelligence, this is how you can have artificial intelligence multiply a human being many times, for example in the sales space. If you want, we can just focus and analyze
00:03:36 in performance between teams in teams often what they find are things that are basic like capacity This is not leaving cAIr coiSAS on your plates This is little efficiency things opportunities that are not won or that are not created because a human from time to time makes a mistake if you propagate this is a team of 100 people eh mAIor team roadface VAI have
00:04:09 a huge 10% a huge 10% the gains from the college's point of view which I think has helped a lot in two aspects principal which can be more more optimized by a computer I even think they are the computers In this human part which is that he brought a mug But that's it efficiently and then on the other side you have like the part of
00:05:03 growth in which You said, man, so these companies are growing 10% more or are they growing more faster than other companies I think it's been that you have coiSAS not to be lost because imagine something as simple as we've seen those lights from Digimon when you're hanging out with this person here, that's just what it seems like girl, you have a lot of games there and people miss out on an opportunity Ok
00:05:39 like nowadays she remembers that you can make coiSAS quite interesting, be good data Good Information these phase models in fact create coiSAS which are very customized more very personalized more and only this in itself will help the mother also to grow more quickly not only for weapon but also for Generate more opportunity of existing coiSAS that humans believe in this I think
00:06:18 that we want and 10% even we don't have numbers at the moment to demonstrate this there is no rAIo to demonstrate but from the point of view of operating efficiently I would say that we saved like more 10 hours a week for one person some coiSAS on their back and 10 hours a week after thinking it's like it's a lot of 40 hours work a week 10 hours because each one theirs is a new person may be
00:06:49 like more than just looking at social investment as a way of gaining efficiency in business and operations, I think business decision-makers have Still to seize the opportunity that will goes beyond efficiency and touches exactly on the point you already mentioned, which has to do with the Experience camera and the ability to have a humanized empathetic conversation with the person next to us on a level
00:07:22 impossible to have without without this support to This is on the scale of billions of people eventually this is something this empathy we humans are empathies and brands cannot be good or catheter and we currently have a product that is being Alpha until it is not like publicly read this is that it is a product basically allows us to generate like responses or suggestions for responses it is all in our
00:07:55 processes all brothers you have context about what you wanted to do with the beginning of that conversation and then generate for each person you are touching with in your hands a response This is better like it is here to be like this and bring this to the point empathy which is nowadays everything you leave your raps right answer these these questions American an American favorite more This is very more sympathy than me the answer of this are answers
00:08:37 that I'm super amazed by how good they are people [Music] infinite patience that has an end that I will never be infinite patience and you know what that person wants that you wanted to always do the answer more calm more empathetic more possible it's super interesting in doubt In addition to that when connecting with other systems namely CRM and eventually having the right part you can get a context
00:09:12 that many times we would fail because we paid attention or because of lack of time to investigate What was our organization a year ago a month ago What were the important things that were hit with the famous At that time What is this person currently saying on social networks mainly never manage to have and like a machine always has a lot more than us anyway
00:09:39 challenges the things that are all happening in the world that nowadays we are all bombarded with information and it's almost impossible, right, the gaming machines are much better at propagating than we are, this owes infinite context to the algorithm with combined with this life, patience combined with some like some super funny optimizations and super ability to see like one's own way and then say good
00:10:13 this is much better than me and it is platform will to have a better performance than the performance of your best rap and all of this is orchestrated and not and You are reducing dependence on the quality of each person, increasing the trend in your power of the architecture and pain of extracting your good techniques As for the rest, all this reminds us I will not ask the question of Will the Bots
00:10:56 take away from my work creative destruction and calls into question the role of these functions from now on, from now on, what does the role of a commercial person seem to be these days and above all, what new skills does this commercial need to be This Diary, heavens, etc.
00:11:29 for now there is no need for this technology as a technology that does weeks after that like a little one like Jarvis or as many imagine can do a lot more coiSAS than that You can do without having the suit is a little bit we have this as an exotic one You can set it to duplicate what you can do with the person That's it looking at type and going back to many
00:12:00 coiSAS are being made are ridiculous coiSAS are coiSAS that don't make sense but people who are straight out of college haven't had specific training in cells now they have to learn how to use five six seven different tools and then on top of that they have three months to rap even they already have a quota to reach God like they spend hours and hours
00:12:37 in our point is this doesn't make sense These people ready number one Nobody is thinking about them in a certain strength access and we believe that this better technology These people they will be able here and back from your question to bring the value which is the value in fact of what I think of what I think is a good sales sensors is a person is a consultant is a person who
00:13:08 you know how to listen that you know how to understand quAI is that they are points that you are like in this past that you know how to connect and an old brother and that in the end it may be for you or it may not be for you if it isn't I recommend other things to do and here in the communication part the listening part In the empathy part in the communication part And it's not synchronic, right I think there are a lot of dogs to be done And that's where we are also our team that in this part of the connection with the person
00:13:40 which is on the other side especially in the world in this new world which is the remote first world everything happens in these communication canAI which are very focused on the topic I think that will we are going to focus more and more more there which is on the connection and one and on the consultative power of old people This is understanding your problem there is no need to give it in some way, not that if it cannot be recommended from others coiSAS I think that's where
00:14:05 let's stay more and understand more also at the top of the end of who are the right people and how can I approaches how can I inform each time more but I no longer see this as at this point at all as something people who have always have to do interesting things with this but I for now don't see this as something that will [Music]
00:14:40 very common something that will can help Sales teams to be personalized more all that issue of the year behind the wrong laws studying wrong all don't care about the wrong people all don't send new wrong types contemplated if you took all that time and tickets for tomorrow so now PasSAS with people and it's more that's like this these tests which are that we don't
00:15:15 we want to do and we have this connection
00:15:56 but it is also a day-to-day level for those who are Ah operationalizing sales actions because this is precisely how to interpret a value they choose an automation platform but there is how to interpret synAI that I am receiving from the market either on the platforms on my own platforms on the Website that these people have made ah newsletter on my brand's social networks but also outside and that these own people are saying in their
00:16:24 own social networks anyway, one of the monitors means etc. so there is a series of very analytical information that [Music] What is the perfect world if we think about death it's simple it's like I have imagine if I have like my time There are 10,000 customers I don't have 10 minutes to buy Today there is no current because I have to do it later on some some platforms all of them are not
00:17:50 exponentiAI at least nowadays some people signed with the complexes last month in 10 minutes but they probably have to sAIr with me this month the real question is how do I find and just get in touch and just do and just walk around so willing to buy today going back to the previous point you made too which I think is a great point that this question of context all the information that is happening
00:18:24 let's talk Like we can talk about the post that they themselves are posting on Twitter and on LinkedIn coiSAS with the quAI they are interacting and all this if we go despite the analytical point of view it is something that exists in this information there is a lot of information but it is super difficult to collect all this information and then from the individual point of view which is a lot of very good but like even from the point of view
00:19:06 the best opportunities based on, like, data that I'm going to put here at the top of my son and I'm going to unmold And so that's the case, even if you can ingest all this Beta, know how to prioritize your accounts in my clients, but who are the 100 that I should hire my tips are the 100 is who I want to do Edson this month and who are within these 100 accounts who are my three exercises that is who is my Champion and
00:19:36 how am I now going to get in touch with them and then pass on information it could destroy a lot from the point of view if we both had more 50 colleagues it was super difficult for him to know everything about sales and He can tell you what to do next or How to improve things Still is more
00:20:37 interesting and even from the point of view, you can go to the website, since we always launch our technical awards to marketing, this idea that there is a lot of lots of lots close to the analytical part, but that part always goes back to saying, look, this is your whole team, this person must be
00:21:25 better but all of you must be better Because at the end of the day Portuguese nowadays a lot is to continue we want from that from behaviors today it doesn't make sense any guy tries to get synAI that help you I call that that help you prioritize accounts and people with the customers of that interact and if you do that sAI from the Store ingest everyone's finAI
00:22:04 experiences Can you give what we call a prospector so we talk no one talks a lot personal it's super personalized it's not because you interacted with something about so will see it's not about Pomar everything is ours it's copyright and then like will see one of our diaries like like your last pro yes it's commenting later will see this SS
00:22:33 then will seeing this ceare probably within all of this is you're with the supervisor but all the analytical part is here in the brain as is the whole team I think this is really super powerful and in the end it allows what I usually say to free first to bring together Marketing and sales Without a doubt all the examples you use is this working as one in the B2B so it's possible nowadays every time more then allows us to free ourselves from myopia or
00:23:08 from Lides prison write everything a book that is a read that is not a read what is the rubbish I am commercial I will not want to know anything about this and we have to connect to marketing in the end and we free ourselves from the myopia of leads for me it goes through a lot that is why you said that we look at sinAI for the intent mechanisms that allow us to understand what is the best moment in which phase of the decision journey that person is in and what is the
00:23:37 best moment and how to interact with that person The funny thing is that this and everything else we have here is talking about I've seen it in several systems but all of this Lives in an extraordinarily cohesive way Super practical in the functionalities that are at our disposal from it's not so it's your vision and who were the founders of the Ampla brand that nowadays is already being delivered to several clients throughout
00:24:18 we, like, when we mentioned creating a brand of our idea, this was always what it was. We thought that in the future and there would be a platform that would consolidate because you are at the moment, consideration in the market is not like with We live in a people in the market are not great, they are not the best, I'm not going to say about relationships but not growth and our idea is always consolidate nowadays, consolidate like in Finance Finance
00:24:47 immense power to give like plays a lot in our favor but our idea is always to consolidate but adding one intends to change and our idea for example Let's create infrastructure We think of our webcam as infrastructure we have data infrastructure this whole issue we are talking about which is how can I collect data from the company SAS of family of people that allow me to say if it exists here you understand
00:25:16 which is how do I get in touch with how do I create a sequence of sales steps for them to start their first conversationsSAS how is that question of how do I how do I remove coiSAS from the plate to ensure they have technology that doesn't let cAIr listeners don't let cAIr opportunities stick etc but then the other interesting part which is the part more ignore this infrastructure and we imagine
00:25:56 it was always and I see this a lot like Legos, yeast pieces and you can also think about LEGO diverSAS in just one color. That is, I can create a product here that is just red and then maybe here because it's just yellow and that's a product that you just have to see for example but now I can start combining these structures and like, after emergent phenomena, it's not if you only have one
00:26:24 water molecule it does not have the property of wetting But if you have many water molecules ah many water molecules they will have the property of the emergent name that happens and we saw it also in this way that is when you start to combine these structures of these of these of these verticAI after this whole structure you have emergent phenomena you start to have super interesting things you can build if you had considered all
00:26:48 your infrastructure and if you managed to combine all these verticAI you can make things super super interesting so our since we launched the sentimental time your inbox and say like look thiagos because we can look at your conversations say look here this person here is saying man no
00:27:20 not the right time I'm not the right person and we managed to start bringing a date from this super interesting site nowadays we have we have models [Music] an individual until the part how can I help you by pressing the button to do all the research about a company imagine I want to hire your piece press the open button the person I'm trying to hire in the top forehead obt official
00:28:18 all data is that question of data can provide this to the EA model and then that model can digest that information to create a product that is completely unique to that person and says look here will say that will sit with paper possible from this post here that you are not two days ago and I also saw that you liked this one about like customizing the scale and being a Charms it was great to demonstrate how we
00:28:49 we use teams like rip Still do and you have something that is highly questions for that person like I'm going to tell you about the letter but this is someone interesting you can have change like for everyone you want a person who is in a position Generally other people are not working how are coiSAS done or else
00:29:42 to scale to take but in both cases they will have a project and will have an opening giants wanting to start talkingSAS are like solving the problems Theoretically will have a bug allocate in the first 5 to 6 months last so if I could give some advice Even though I don't have little brand but it just depends on using like all the people started that are
00:30:26 like These people have like They're going to put in five big enough go there like start with convertSAS these these convert like at rates maybe 10 times higher but it's just this signal that's like it's free [Music] realize that will be pAI or that it's difficult [Music]
00:31:20 because I know that your your Live will increase here for sales and that's enough and it's simple sometimes to identify But it's a person who has just joined a company there's a lot of like I tried that they are all countries relatively for us they work like a super Insight Clear superx Turnip of anyone who is in LinkedIn for example but that they are also in when for example we use
00:32:07 by the brand We're already going to talk about and And why is this we're talking about sky and and about One of the potentialities one of the strengths of the interesting more forces that I always recognize by the brand which is ah this proximity to the link that is possible to do with the LinkedIn now we're going because a little while ago you talked about a Ah already a Spectacular expression with the molecules and I wanted to go back a little bit to take that idea because what we observed in the mAIor part
00:32:39 of the realities that of Marketing and sales teams it's very much that story of shadowhite and a subscription that suddenly turns into 10 20 30 someone even autonomy subscribes subscribes subscribes nothing is never used nothing never joins everything else to canAI to centrAI systems CRM for example and we are left with a lack of a strategy for smart tags, thinking that having tools in will to help with strategy and operations
00:33:10 Marketing and sales Oh anyway, nothing more wrong one of the pillars to resolve this this ball is to have at the center of our marketing and sales technological operations CRM At the very least the question that arises is how does Ampla brand complement what is the vision brand RM we will continue one day if this can be a display probably nowadays we always see the brand as I think I don't know
00:33:56 like we have integrations like direcionAI With these two are a little bit mAIors on the market there are a lot of more there aren't a little bit The Two crimes ah predominant that we saw in our time I see ceramics and your customers' and will example to the Market as something that is above is above and is like a
00:34:29 part of your leads, which is where the activities are all passed inwards, we had in our last deck we have a slide that was really to show this which was like nowadays you have talked about sales imenSAS technologies before and our idea was like pasSAS to have just one Lobby before
00:35:05 as we want more product we feel the need to also create more features if you want like etc but our idea For While we are talking we just started recording about this effort and everything about everything they do even about the wolf can be a great example of what a comparison is like celebrating yourself and wanting more products for
00:35:41 that nowadays we don't want to do we want to integrate like [Music] directionally with them but also more product and more more that meet women super important and this integration for us is super important we have a for example a product that we have is called [Music]
00:36:17 Don't do it [Music] think about the amount of data, you tensionist, imagine if we think about it, from a statistical point of view, 20% of people change jobs every year, right? That means that at the end of the year, like at least 20% of yours is already like if you didn't have that, the systems and the people to work and the operations are already completely there, the point is always the systems.
00:36:56 more very high quality data exactly and because the system or truth if you're not there it's because like we're trying to understand where people are this issue of information that we do like 70 million every day and within the clients there were already people their children These people imagine if you have like
00:37:58 lots of customers of imenSAS people who love your product and I just said on average 20% of them are going to change jobs so this person these Champions of yours who loves your product are over a company this company is not an opportunity it's a customer of yours you should start from the conferences point number two this person already knows your product they already know your price they already know your website
00:38:26 guy highly satisfied will talk to him like you have to say I'm here Let's work together how come the main sellers CRM Still didn't solve this problem because this is all a question of infrastructure that is highly different The Thinker is here it's all tidy relatively you send it here but the world like and so where do I see the mAIor accumulation of criticism
00:39:16 and resistance to the CRM platform, well I was hoping that this would make everything sell for me and suddenly it's little more than a subsidized diary of e-mAIl and contacts to say it's so important so important in clarifying the role of each one in doubt we also demand that of the technologies that we acquired myself but that's what it's called ah then it passes like experience
00:39:52 we want to use the two cm that our clients were using so that we can solve their problems but also but I don't understand I don't understand how these empreSAS are congregated but today it's like more Obviously, in fact, as you have a team that grows, this Breaker system of all operations with opportunities and with cassmas and that is good to do what that has to do after the rest
00:40:22 people have coiSAS as marketing on top of that to unfold the value you have within that because imagine EmpreSAS Large ones that have many clients I have a lot of potential energy inside to bring more there are a lot of social types that are not being released and if you had clients you every month you have dozens of opportunities you are not working you are being like them because you are not Do you realize that there is
00:40:48 people who were Metas have already written and with you who just finished a company OK you tried to hire in the past and there was something else you just opened the door but you have to be proactive relatively that's it And for that You have to have something to look at it's like there was an observation for all your accounts these people are still all these so don't look that person has just changed here's the information
00:41:20 it's that question of constantly observing Data people up to like 35 million probably this means something What does will happen Is there any service that we have positioned nowadays that allow us Still to grow quickly something that we can add important things we can't I Still want to take advantage
00:42:05 to touch on the last subject we talk about the sky and we can't help but talk about the elephant that is in the room when we talk about Artificial Intelligence which is or paney and finally how is this Wide brand that is marrying this reality that has long been known and used by commerceAI throughout the social world and with what it is now possible to create content by pressing the button or doing
00:42:49 we have this idea that is in English and this question of generally all of this for us because this we have a future has always been built we can do this so that means when we started even at the time they were using like the others now it's great to double multiply the coiSAS we were trying to do here before I think people like on the X axis you have like the quality
00:43:46 nowadays there's a lot of low quality, we're out there, it's like, it's that question of, like, templates, you're using no template for 500 people, which is, like, man, it's a bit of a piece of paper, Plate 4 doesn't make any sense, you're not using anything that's relevant And you have, like, cheap reads, you have, like, the template is level, but cheap, because Roberto, and then you now have these new questions that, oh, like, now, like, I can do, like, personalization.
00:44:12 you can, I think the distribution is a little VAI a little to the right, but that doesn't mean that your bad ones continue to be bad and bad because They still aren't relevant because They still don't have them because They still aren't the worst, they're going to let people use bad templates, but I think it's a general rule will move a little bit But to do it anyway, really, really, really
00:44:40 no you have to give it to us that's the question we go back to the question of data we go back to the question of like the world being a living organism is always changing things are all happening and that's the important part more which is you have to be smart about the data that you're reading about companies it's like it's more once for the person the person just find a guy the person had some interaction
00:45:14 with something that is raise and the person Portugal super relevant to what is the conversation that comes next that the reason why is ready the coiSAS which are highly can but I think that you can do it because today I can show is who will describe Look, I went to see that the top RAIe I didn't imagine three days that this block took place
00:46:00 post from the company announcing the funnel that they contacted and that this was the good thing to do this mission and that type I think the person needs to discount this official here because he will be the TDM because he did an interaction three days ago with this other well about vegetables and here it does happen but coiSAS MortAI like and it's not to sell to sell our product but it is sometimes super impressive with some coiSAS I will never do more I would never do like
00:46:28 the other day later and I imagine I was hiring and it was talking about Maria I thought something that was in Keyboards in which imagine like Maria we ended up volunteering in an investment round and Maria will-joining commercial to do this mission this mission Tiago man Congratulations I don't know about hiring Maria but what was he telling me about me and he was highly
00:47:08 relevant because majority being your new Manager type she had all those growth goals that were your growth goals for that I wanted to say it was super relevant and I was Imagine I I doubt that any of our as I was never that one would create this type of connections This is if you had worked and that's it, right if you can create really highly relevant and personalized coiSAS it makes sense all of this incredible there
00:47:38 more an example of one of the points of a lot of confusion nowadays when we decide that investments in technology and strategy for all this is better than yours Ok how did that happen there, what you just said is an excellent example of an answer to this question and in fact it is and we need to be careful with the confusion and now all the Marques are our fault, well I have since I have one
00:48:05 product with a little bit of statistics I can already say that it is Be careful with this and I will say in this issue of copyrighting a lot of this is very difficult to be good it passes even before ArrAIa like it's the whole question of the right it's the whole question of knowing I'm going to take care because the whole question doesn't come back it's behind our conversation So as the team looks like Aries and it's literally look at everything they're doing and like the best is
00:48:31 do coiSAS the worst is not doing quAI it's the coiSAS that the best is doing that I can to program in an algorithm dthese coiSAS it's not like just look at this person in fact they spend 15 minutes 20 minutes 30 minutes doing research on a person until the moment they write how but what interests me is to pre-program this search ok They have results this search is like I can freak out
00:48:57 this with something and this is that this is almost pre it's like a whole pre point and it's not even sequence it's like this whole question of knowing what to use and knowing to program some of the human behaviors to be able to suggest like what we think is not not at the end of the day like you can decide or not like use that but it's because in the end imagine This will goes very fast This will goes very fast like shovel and train
00:49:29 one of this model like so everyone I think that will having this issue of the intelligence infrastructure will having some players nearby this is important and for me this is really supercopAI for us it is that issue of having three scares coiSAS you really have multiplicative effects between them Well, we call an example for marketing everything you have this the cumulative effect is a
00:50:14 one one one solution How active you can buy a product you can buy 37 But the question is if you buy two products ah there is an effect How active Between all the two that allows you to do coiSAS that were not possible you bought the product ah in the company Ah I'm not here you have almost a product C which is a + b + an effect between the two that allows you to create coiSAS very interesting more and this is one a little bit, our vision for this space is the entire
00:50:41 part of the consolidation going back Just to consolidate everything on one platform [Music] we're going to buy all these platforms of all these you use in our Market and it was like Luís was giving a presentation this week or the microphones about like we're there about I was talking about the fact that a team the average team of 30 people has 102 hits
00:51:08 and two numbers I can send like the incredible data imagine this is United from the point of view and even with the Portuguese team we are immensely careful with everything that we immensely are imenSAS coiSAS is ours ours nowadays you have arrow of different coiSAS in your stack to run like a sales process If you want I can even book [Music]
00:51:43 to finish how to talk and the various companies particularly Portuguese SAS is growing based on these Insight into what is possible nowadays from the Market hã Mica it was a privilege, a fantastic conversation we had, thank you very much, thank you for being very good, I hope to speak again in a recorded context, here we have a Instagram and this was the fifth edition of the eLiminal marketing with more a Portuguese in the world
00:52:19 giving cards in the other competitive world of sales machine technology technology Ah, it's a pleasure to eliminate this conversation, it's the first Portuguese company specialized in strategic consultancy and operations MarTech we have to be able to take the Marketing and sales performance of several brands through Marketing strategies and technologies such as CRM automation and in this brand How about we continue to bring interviews with those who are in the
00:52:45 front line of digital transformation department and sales for also business to grow in this New Technological Era Thank you very much and see you next time [Music]