eCommerce Automation

Increase your online store's sales and personalize each customer's experience

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What is eCommerce Automation and what are the benefits?

Most popular eCommerce systems already have some automation features. However, what we see is that either these features are very simple and only allow you to parameterize basic functionality, or they are done through several separate apps that need integration with each other. It is in these cases that an eCommerce Automation platform proves useful, as it allows you to create flows that help convert more customers, increase the average purchase value, and build more customer loyalty.

Personalize the customer experience

Reduce shopping cart abandonment

Encourage Up-selling and Cross-selling

Increase sales and have a 360º view of the results

I want to implement automation

What are the benefits?

Customized journeys for each user

eCommerce Automation allows you to optimize and personalize the user's entire journey, from the very first moment they visit your website. It is possible, for example, to send a dynamic email suggesting articles related to the user's viewing or purchase history.

Identifying converted and anonymous visitors

Salesmanago identifies visitors and companies that have viewed your website and uploads this data to the CRM. If the visitor hasn't converted yet, the browsing history is saved and once he converts, it becomes possible to analyze his online behavior. With Webhooks it becomes possible to know if the visitor has done certain actions, such as changed the product size, viewed several product images, changed search filters, etc.

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Creation of workflows and automation rules

Create specific workflows for users who exhibit certain behaviors on the website, emails, chat, or other channels. Perform dynamic segmentation according to users' source channels, purchase details, etc. Define automation rules based on various triggers to activate various actions and convert the user.

Build Customer Loyalty

In eCommerce it is important to maintain regular contact with the customer. eCommerce Automation allows you to establish this contact with relevant content and in an automated but personalized way, helping your online store to sell more and build customer loyalty.

SALESmanago

Founded in 2012, SALESManago is used by more than 10 000 customers worldwide and is used by some of the world's biggest eCommerce brands, such as Oriflame or Yves Rocher.
Zoho MarketingHub

Launched in 2019, Zoho MarketingHub allows you to fully manage your eCommerce store, create custom conversion journeys, and automate flows. Zoho currently has over 45 million users worldwide.
HubSpot

Used by more than 64,500 customers, in over 100 countries, such as Trello, Randstad, Feedzai or HUUB, HubSpot is the market leading Marketing Automation platform.

What we will do for you

1^st STAGE

Analysis and Strategy

Diagnosis of the current situation, survey of technological requirements, selection of the most appropriate platform for your company's needs, and solution design (mapping of processes, flows, and business rules).

2^nd STAGE

Platform implementation

Implementation and customization of the platform, database migration, parameterization of workflows and integration with the website and other technological stack of the company.

3^rd STAGE

Continuous Improvement

Marketing and Sales team training, monitoring, optimizing and continuously improving the processes and the system, ensuring that the platform actively contributes to the growth and success of the business.

I want to implement Automation

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eCommerce Automation