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Customer Story - Neuraspace

With an ABM strategy supported by Inbound Marketing and HubSpot, Neuraspace managed to attract and engage key personas from target accounts, contributing to its rapid expansion and increased brand awareness.

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ABM Strategy that made Neuraspace a Global Reference in 2 years

After outlining an ABM strategy supported by Inbound Marketing, HubSpot—a leading Marketing Automation platform—was selected as the ideal tool for the company's needs. Liminal supported Neuraspace from the very beginning, developing initiatives to attract and engage key target accounts in the space sector. As a result, Liminal helped Neuraspace become a global reference in the space sector within just two years.

Go-to-Market objectives

achieved in half the expected time.

1/3 of Target Accounts

converted into SQAs or Sales Opportunities.

ABM Strategy

tailored to Target Accounts.

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Working with Liminal significantly boosted our company, Neuraspace, in the competitive space sector. Their expertise in setting up our CRM and launching our first email marketing campaigns was fundamental.

- Carlos Cerqueira, Director of Business Development at Neuraspace

The Client

Software to prevent Space Debris

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Neuraspace is a company that uses AI (Artificial Intelligence) and ML (Machine Learning) algorithms to tackle the problem of space debris, contributing to the evolution of satellite operations. Neuraspace’s software protects satellite operators from losses caused by collisions, liability for leaving debris in orbit, and enables insurance companies to better assess the risks posed by each satellite. Headquartered in Coimbra at Instituto Pedro Nunes, Neuraspace was founded in 2020 and employs over 30 people.

crm, customer relationship management, crm b2b, crm sales, crm marketing, ontraport, ontraport portugal, accept, b2b sales, increase b2b sales, account-based marketing, abm marketing, account-based marketing success case, liminal success case, martech, marketing technologies, implement abm, abm strategy, liminal, marketing automation, sales automation, inbound marketing automation, inbound marketing, automation company, zoho, zoho partner, zoho portugal

Liminal played a crucial role in making us a global name in the space market within two years.

- Carlos Cerqueira, Director of Business Development at Neuraspace

The Challenge

Creating Awareness among a specific Customer Base

Liminal has worked with Neuraspace since the company’s inception. With a highly specific client base, Neuraspace aimed to connect with all satellite operators, manage the entire marketing and sales funnel, and generate brand awareness. Liminal’s efforts directly contributed to attracting the first potential clients and increasing Neuraspace’s presence at industry events.

crm, customer relationship management, crm b2b, crm sales, crm marketing, ontraport, ontraport portugal, accept, b2b sales, increase b2b sales, account-based marketing, abm marketing, account-based marketing success case, liminal success case, martech, marketing technologies, implement abm, abm strategy, liminal, marketing automation, sales automation, inbound marketing automation, inbound marketing, automation company, zoho, zoho partner, zoho portugal

Liminal’s support made us a recognized name in our field since the company was founded in 2020.

- Carlos Cerqueira, Director of Business Development at Neuraspace

The Solution

Marketing Automation to attract customers and manage the Marketing and Sales funnel

HubSpot proved to be the ideal technology to support Neuraspace's Marketing and Sales processes. With this tool, it became possible to generate and manage all Marketing and Sales touchpoints, as well as track each contact's interactions throughout their journey. Due to the specificity of the business and its target audience, an ABM (Account-Based Marketing) strategy was implemented. This approach enabled targeted engagement with the personas of each account, generating qualified sales leads. Neuraspace's ABM strategy was supported by an Inbound Marketing framework, involving the development of personalized emails, landing pages, eBooks, blog posts, newsletters, social media posts, and Paid Media ads to capture the attention and engage target personas with the brand. Additionally, a tailored strategy was designed to support the events the brand participated in worldwide, including email follow-ups with event participants and personalized invitations whenever applicable.

crm, customer relationship management, crm b2b, crm sales, crm marketing, ontraport, ontraport portugal, accept, b2b sales, increase b2b sales, account-based marketing, abm marketing, account-based marketing success case, liminal success case, martech, marketing technologies, implement abm, abm strategy, liminal, marketing automation, sales automation, inbound marketing automation, inbound marketing, automation company, zoho, zoho partner, zoho portugal

Liminal’s practical approach and effective strategies make them a valuable partner for any company looking to enhance their marketing and brand awareness.

- Carlos Cerqueira, Director of Business Development at Neuraspace

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Increase sales with an Account-Based Marketing strategy