A practical guide to CRM, automation and AI for personalizing communication, building customer loyalty and optimizing results. Essential for marketing professionals in the digital era.
Organize and centralize customer data for a 360-degree view, enabling personalized and effective communication throughout every stage of the buyer journey.
Optimize processes, personalize communication at scale and reach the right audience, at the right time, with the right message.
Use advanced algorithms to predict customer behavior, recommend the best actions in real time and create hyperpersonalized experiences.
Track campaign performance, evaluate ROI and make strategic decisions based on concrete data.
In today's increasingly competitive landscape, digital transformation is no longer an option but a necessity. More than 58% of small businesses are still taking their first steps in adopting digital technologies (European Commission). The book "From Zero to Hyperpersonalization" provides a practical and accessible approach to help organizations of every size and sector modernize their strategies and stand out in a global market.
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The book "From Zero to Hyperpersonalization" is available to purchase through Amazon.
You can buy the book digitally in Kindle format or as a physical edition.
The book offers an in-depth, practical analysis of the technologies shaping the future of marketing, based on the Liminal team's experience across years of digital transformation projects.
Tiago J. C. Sousa is the founder and Managing Partner of Liminal, a specialist MarTech consultancy. Combining strategy with CRM, marketing automation and business intelligence technologies, Liminal helps companies improve their marketing and sales results while delivering superior customer experiences. Founded in 2017, the team brings together expertise in strategy and management, marketing and sales, IT and analytics, and has delivered digital transformation projects for organizations such as Centro Cultural de Belém, Accept and GoContact. He is also a guest lecturer at the University of Aveiro, IPAM, Universidade Europeia and the Polytechnic Institute of Coimbra, teaching subjects including artificial intelligence, marketing automation, CRM, strategic marketing, marketing and web analytics, innovation and marketing technologies. An MBA graduate of Católica Lisbon School of Business & Economics, Tiago has more than 15 years of experience leading marketing and sales projects, particularly in the software sector and B2B markets. He has held responsibility for business strategy, product and service innovation, technology and process improvement. He previously served as Marketing Director at Openlimits, an IT solutions integration company, where he led rebranding, brand positioning and customer experience initiatives. He also implemented inbound marketing and CRM programs, created the commercial prospecting department and designed commercial processes and analytics for key account managers. He directed marketing at FlowTech, a software company whose MES production management system became a reference for the food and agriculture industry and which received an IDC award in 2023 for being among the best startups. He has also worked with Microsoft on the launch of Office 365 for Portuguese SMEs and held roles at Move Mile and Sociedade Portuguesa de Inovação. He is a certified marketing automation specialist and holds a degree in Organizational Communication. He has also completed executive programs in Customer Centric Company, Business Analytics and Strategic Business Simulation.
As MarTech specialists, Liminal helps organizations improve business results by creating the foundations for successful CRM, automation and marketing and sales analytics programs.
The book reflects the knowledge accumulated over many years by the author and the Liminal team, strengthened by the experience of several clients.
Liminal was instrumental in implementing CRM and automation. CCB optimized its marketing campaign management to communicate cultural activities and personalize communication according to audience behavior and profile.
Madalena Reis, Director of Development and Communications at CCB (Centro Cultural de Belém)
At Liminal, I found a partner combining vision, know-how and creativity. Their delivery, energy and commitment were remarkable in defining a MarTech strategy aligned with our national and international growth goals.
Paulo Gonçalves, Chief Marketing Officer at GoContact
With Liminal, we clearly defined a marketing and sales strategy for ACCEPT based on leading marketing technologies, adjusting processes and strategies as we received market feedback.
Gonçalo Martins, Partner & System Analyst at Sinmetro
The book "From Zero to Hyperpersonalization" is available in digital (Kindle) and physical formats on Amazon. Get your copy today!