Learn how to leverage Artificial Intelligence in your company's day-to-day operations
With our AI training, your company stops viewing Artificial Intelligence as a distant trend and begins applying it practically and strategically. Leaders gain insight to make better decisions, and teams learn how to use AI tools to be more productive, faster, and more innovative. The training translates into clear benefits: increased efficiency, increased revenue, and a greater competitive advantage.
Gain strategic
vision
Empower your
teams
Identify real
use cases
Implement AI with confidence
Training adapted to each need
1. Basic Training: AI and MarTech Fundamentals
A practical introduction to the potential of Artificial Intelligence applied to marketing, sales, and operations. Understand the essential concepts—Machine Learning, Generative AI, and Intelligent Automation—and see real-world examples of SMEs already transforming their businesses with AI.
2. AI Strategy Sprint: Intelligent Leadership for SMEs
Executive workshop for business leaders looking to take action. Identify opportunities, prioritize high-impact initiatives, and define an AI adoption plan for the next 12 months, with direct support from Liminal consultants.
3. Thematic Workshops
Practical sessions focused on the application of AI in specific areas such as "Generative AI for Content Marketing", "Intelligent CRM and Sales Automation", "Predictive Analytics and Data-Driven Decision Making" or "AI Tools for Productivity and Communication".
4. Keynotes Exclusivas
Inspirational sessions for boardroom teams and corporate events. Available topics: "AI-Powered Digital Transformation," "From Instinct to Algorithm: Reinventing Strategic Marketing," and "Digital Brain, Human Brand: AI in Brand Communication."
5. Consulting and Ongoing Support
Training is just the beginning. We oversee the implementation of defined solutions, helping to transform knowledge into practice and strategy into results.
Find out all the details
Goal
Introduce leaders and teams to the potential of artificial intelligence applied to marketing, sales, and automation, focusing on essential concepts and practical cases adapted to the reality of SMEs.
Format
Online sessions lasting 2 to 4 hours. Includes theoretical presentation, real-life examples, and practical exercises.
Contents:
- Introduction to AI applied to marketing, CRM and automation.
- Key concepts: Machine Learning, Generative AI, Augmented AI, Autonomous AI.
- Practical cases of Portuguese and international SMEs.
- Discussion on accessible tools and early adoption strategies.
Results:
- Clear understanding of the fundamentals of AI and MarTech.
- Ability to identify application opportunities in the company.
- Basis for advancing to thematic training or practical workshops.
Recipients:
- Marketing, sales and operations teams.
- Decision makers in SMEs that are starting the digital transformation.
- Professionals without a technical background who want to understand the potential of AI.
Goal
Empower business leaders to identify strategic problems that can be solved with AI, prioritize initiatives with real impact, and create an action plan for the next 12 months.
Format
Executive session (online) with practical exercises, ideation by function and strategic prioritization.
Contents:
- Strategic vision of AI applied to the reality of SMEs.
- Identification of challenges with potential for resolution by AI.
- Project evaluation based on value and feasibility.
- Roadmap of initiatives by business area.
Deliverables:
- 2 to 4 project ideas per role.
- Problem sheet with value ranking.
- Action plan for AI adoption.
- Executive report with insights and next steps.
Recipients:
- Directors, C-Level and transformation leaders.
- Decision-makers in SMEs who want to use AI to grow smartly.
- No technical background required.
Goal
Train marketing, sales, and operations teams to apply AI to critical tasks, combining subject matter expertise with practical tool mastery.
Format
Masterclasses, bootcamps and practical sessions (remote), with optional mentoring.
Advanced Topics:
- SEO with generative AI and content optimization.
- Customer service automation with bots and voice AI.
- AI-assisted programming (e.g. GitHub Copilot, ChatGPT for code).
- Demand prediction and distribution optimization with predictive models.
- Strategic Prompting for Generative AI (ChatGPT, Claude, Gemini).
- Creating intelligent workflows with AI in CRMs and automation tools.
- Sentiment analysis and lead classification with AI.
- Campaign personalization based on behavior and real-time data.
Tools:
- CRM and automation: HubSpot, Zoho, Salesforce, ChatSpot, Otter.
- Smart prospecting: Amplemarket, Apollo.io, Albacross.
- Generative AI: ChatGPT, Jasper, Copy.ai, Notion AI.
- Data analysis: Google Looker Studio, Power BI with AI, Tableau.
- Campaign Management: ActiveCampaign, Mailchimp with AI, Instantly.ai.
- Productivity tools with AI: Otter, Fireflies, Supernormal.
Results:
- Functional and strategic training in AI.
- Practical guides and optimized workflows.
- Plan for integrating AI into team operations.
Recipients:
- Marketing, sales, customer service, and operations teams.
- Those responsible for functional areas who want to accelerate the adoption of AI.
- SMEs focused on growth, efficiency, and customization.
- No prior technical knowledge is required.
The Speaker
Tiago J. C. Sousa is the founder and director of Liminal, the first Portuguese company specializing in MarTech Ops, which integrates strategy, CRM, automation, and business intelligence to optimize marketing, sales, and customer experience. Since 2017, he has led a multidisciplinary team with experience in strategy, marketing, sales, IT, and analytics, responsible for digital transformation projects for brands such as Centro Cultural de Belém, Accept, and GoContact.
At the same time, he is a visiting professor at the University of Aveiro, IPAM, the European University, and the Polytechnic Institute of Coimbra, teaching subjects in the areas of Artificial Intelligence, Marketing Automation, CRM, Strategic Marketing, Analytics, and Innovation.
With an MBA from Católica Business School and over 15 years of experience leading marketing and sales projects in the B2B software sector, he distinguished himself in management roles at Openlimits and FlowTech, where he developed Inbound Marketing programs, CRM, sales processes, and strategic rebranding. Under his marketing leadership, FlowTech was recognized by IDC as the best startup among 300 companies in 2023.
Previously, he collaborated with Microsoft on the launch of Office 365 for the SME market and integrated companies such as Move Mile and the Portuguese Innovation Society.
He holds a degree in Organizational Communication from the Polytechnic Institute of Coimbra, is a specialist in marketing automation from IPAM, and has completed executive training in Customer Centric Company and Business Analytics (Católica Porto Business School) and in Strategic Business Simulation (ESAD Business School Barcelona).
Topics:
- AI-Powered Digital Transformation
- Adopting & Scaling AI
- Data-driven Business
- From Instinct to Algorithm: Reinventing Strategic Marketing
- Digital Brain, Human Brand: AI in Brand Communication
Goal
To support teams in the practical application of Artificial Intelligence in the areas of marketing, sales, and automation, ensuring that the acquired knowledge translates into real, measurable, and sustainable initiatives within the organization.
Format
Personalized consulting and ongoing follow-up sessions (in-person or online).
Includes use case analysis, implementation support, results monitoring, and team training.
Results:
- Practical application of AI in marketing, sales, and operations processes.
- Efficiency gains and reduction of manual tasks through intelligent automation.
- Implementation of use cases with measurable return (time, cost, conversion).
- Teams trained to evolve autonomously in AI and MarTech.
- A roadmap for technological evolution and AI governance aligned with business objectives.
Recipients:
- Companies that have already participated in training and want to move on to practical implementation.
- Marketing, sales, and operations managers seeking strategic and technical support.
- CRM, automation, and BI managers who want to integrate AI into their ecosystems.
- SMEs that want to consolidate their digital transformation and evolve their MarTech maturity.
Transform your business with AI.
Are you determined to take your business efficiency to new heights? With the rapid evolution of Artificial Intelligence, the opportunities to modernize your business are endless. At Liminal, we understand the challenges that companies in Portugal face, so we help transform their business processes with no-code and low-code AI solutions that help automate and optimize all aspects of the value chain, from lead generation to customer experience. Discover how we can boost your business today.
Transformation for an Account-Based Marketing Culture
"The transformation of a company to an Account-Based Marketing culture needs a partner like Liminal. Only those who have the customer experience, can understand their needs and seek the best solutions for each one. Above all, understand the human dimension of such a process that is usually the main barrier to its success."
The right partner for the Lead generation
"Liminal is "the" partner for online marketing, always aiming to improve our results in lead generation."
Making CCB more Inbound with CRM and Automation
"With the implementation of a CRM and Automation system (Hubspot), the CCB was able to optimize the work of managing marketing campaigns to communicate all the cultural activity of the institution, enabling the creation of a chain of actions with pre-defined criteria in which actions are triggered based on the reaction of the subscriber to our content, as well as obtaining various reports and graphs of the actions performed that help profile our audience. Besides being competent professionals, they are always available to clarify questions and provide full support and assistance."
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